Top 5 Beauty Retail Apps on Android in Ghana Q4 2023

In Q4 2023, the top 5 beauty retail apps on Android in Ghana showcased varied performance metrics in terms of weekly downloads, revenue, and active users. Here’s a closer look at the individual trends for each app.

FrimpsMan Cosmetics Shop saw fluctuating weekly downloads throughout the quarter. The highest number of downloads occurred in the week of October 23, peaking at 420. The app maintained a steady presence with downloads ranging from 27 to 385 in other weeks. Despite the download activity, the app did not generate any revenue during this period.

Oriflame experienced modest weekly download figures, with a peak of 52 downloads in the week of October 30. Active user numbers showed a varied trend, starting with 10 users in mid-October and reaching up to 52 users by the end of October. The number of active users remained relatively stable toward the end of the quarter, averaging around 41 to 44.

Korean Skincare EU exhibited a downward trend in weekly downloads, starting at 23 in late September and dwindling to single digits toward December. However, the app maintained a consistent and slightly increasing number of active users, starting at 34 and rising to 58 by the end of December.

Nykaa - Beauty Shopping App had relatively low download numbers, peaking at 23 in the first week of October and dropping to 4 by the end of December. Despite the low download numbers, the app maintained a strong base of active users, peaking at 69 in early December and fluctuating around the 60s throughout the quarter.

Amobeleza showed a gradual increase in weekly downloads from mid-November, starting at 10 and reaching 21 by mid-December. However, the app did not report any active users or revenue during this period.

These insights are based on data from Sensor Tower. For more comprehensive analytics and deeper insights, visit Sensor Tower's website.